2nd Annual Marketing to Baby Boomers

How to Capture the Spending of the Most Powerful Demographic in History

June 28 & 29, 2006

In 5 years, over 100 million consumers in North America will be age 50+. Smart companies are tapping into the largest and fastest-growing market segment. Businesses that understand and effectively react to the nuances of this generation will prosper. Those that fail to comprehend the cultural and sociological underpinnings will suffer the economic consequences.

This conference will help marketers understand how to communicate with baby boomers in a meaningful and beneficial way, ideas on what products and services may boom and how some companies are capitalizing on the purchasing power of this lucrative consumer.

Presenting Companies:

AM740 – Prime Time Radio – The FiftyPlus Group – Decima Research – Gray Matters Research – Shikatani Lacroix Brandesign – Boomers Marketing – PHD Canada – Y&R Canada – RegencyCare Corporation – BOOM Communications – Dana McCauley & Associates – BBM Canada – Microsoft Home Magazine – Liz Claiborne – Elmwood Spa & elmspa.

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