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Marketing to Moms
How to Capture the Spending of the Most Powerful Consumer Group October 25 & 26, 2004Moms have always played a significant role in determining a brand's success, as the primary purchasers and decision-makers. Reaching mom effectively can make or break a brand and anticipating what will affect her choices can translate into a big win in the marketplace.
This conference will look at mom's role in family purchases, what influences her buying decisions, what kinds of products she wants to buy and why.
Presenting Companies:Todaysparent.com – BSM Media – TerraNova Market Strategies Inc. – Rogers Publishing Inc. – Hewlett-Packard Canada – Today's Parent – Impact Research – Imai-Compton Consulting Inc. – San Diego State University – M2 Universal – Corus Television – Due North Communications Inc. – The Communicor Group – Leo Burnett Canada – W Network – J. Walter Thompson – Ogilvy Toronto – Maple Leaf Poultry – Crop Inc. – Lucid Marketing LLC – TBWA/Toronto - Mediacs.
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