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Marketing to Men
The Male-Volution: What He Really, Really Wants Nov. 18 & 19, 2008 in Toronto, ONMen are shopping more than ever. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. The new male is a lot trendier, sophisticated and more informed than ever before. Enormous thought, resources and efforts are put into marketing to women but much less is given to marketing to men. Consumer brands across almost all categories are allowing a significant opportunity to be lost because of this neglect.
There is a growing disconnect between the reality of the evolving male consumer, and common perceptions of the male market which are outdated and inadequate. This conference will help you understand how male consumption habits have changed and how brands can be sure that they are marketing themselves effectively.
Presenting Companies:Deeley Harley-Davidson – comScore Inc. – CHILL Media Inc. – Nonpareil Inc. – Spider Marketing Solutions – toromagazine.com – Wild Mouse Advertising – RBC Dominion Securities – Signature Vacations – TNS Canadian Facts – J.C. Williams Group – History Television – Veritas Communications – Fuel Industries/Branded Entertainment Evolved – Samsung Electronics Canada Inc.
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