Overview

5^th ANNUAL MARKETING TO MOMS

The New Super Consumer: How Today's Moms are Making Purchasing Decisions

The mom's market is one of the most lucrative targets for marketers. Whether buying products for themselves, their families, their friends or their businesses, moms are the muscle behind the economic indicators reported in the media every day. They have influence over more than 80% of a household's purchasing power, yet 70% of them feel that companies are not doing a good job speaking to them. Poorly portrayed stereotypes of moms are still appearing too often – from the frazzled and frantic mom rushing home from the office to the unrealistic superwoman, simultaneously wielding a mop, dressing her children and making her own soap in a single bound. This conference will help you to speak to today's mom market with relevance and effectiveness and to create programs that truly engage this group of women.

Presenting Companies:

Yummymummyclub.ca – Tomboy Trades Ltd. – Trone Inc. – Kneebone Inc. – The Media Company/MBS – Spider Marketing – Urbanmoms.ca – TerraChoice Environmental Marketing – PostStone Corp. – J.C. Williams Group – The TEICH Group - Encyclopaedia Britannica – Harbinger – Edelman Canada - EcoMom Alliance™ - Astral Media Radio – CBS Outdoor Canada

Target Market

VPs, Directors and Managers of Marketing, Advertising & Communications
Directors and Managers of Product Development
Brand and Product Managers
Presidents and CEOs
Directors and Managers of Business Development
VPs, Directors and Managers of Account Services
VPs, Directors and Managers of Media Buying & Planning
Consumer Insight & Research Managers
Strategic Planners
Interactive Marketing Directors & Managers
Creative Directors

Why You Should Attend:

Discover what really matters to today's mom and how that impacts her purchasing behaviour
Understand what needs moms have and how you can effectively fulfill them
Hear brand new research and analyze new trends
Find out how to make mom-to-mom networking work for you
Explore how you can tap into unifying core needs such as safety, convenience and value
Interact with moms in a facilitated discussion about how they view your brand

Conference Day 1

Overview
Conference Day 1
Conference Day 2
Conference Pricing
Conference Location

Brochure