2nd Annual Media Effectiveness

How to Reach the Right Consumer in an Engaging & Effective Way

January 25, 2006 – Toronto, ON

January 30, 2006 – Montréal, QC

Today's leading advertisers need to know their consumers – Who they Are, What they're Doing, and When, Where and Why they're Doing it. These goals translate into some important New Objectives for Marketers, Broadcasters and Media Researchers. Among these is the goal of being able to locate and reach consumers throughout their busy days, using the most Efficient and Effective Means Available.

This conference will provide Fresh Insights, Trends and Ideas to help you Understand the Consumer, How they really use Media, and How you can Maximize your Media Spend to Tap into their Buy Cycle.

Presenting Companies:

Ball State University (Muncie, IN) – Radio Marketing Bureau – BBM Canada – Standard Interactive – Dashboard – CanWest MediaWorks – The Globe & Mail – NEWAD.

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