Overview 2

Digital Behaviour

The Generational Divide: Examining Millennials & Boomers

As the Zeitgeist changes, marketers are forced to change how they think about reaching consumers who have grown up online versus the ones that are adapting to it later on in life. The different ways technology is used and consumed across the ages has created a big generational gap. Attitudinal and behavioural shifts have made it necessary to re-assess age-related segmentation across all platforms. As research shows, marketers must make radical changes to the way they target older and younger consumers in an ever-changing and evolving digital world. Attend this conference to find out how to successfully engage and connect with the two largest generations of all time.

Presenting Companies:

Delvinia Interactive – comScore, Inc. – Brand Amplitude, LLC – Weber Shandwick Canada – Espresso – ZoomerMedia Ltd. – MEC – Hunter Straker – SPOKE Agency – Sparxoo – Queen's University – The Baby Boomer Entrepreneur – Navigate Boomer Media, LLC – Digital Cement Inc. – Broadplay Inc. – Cloud AdAgents – Venture Communications

Target Market:

VPs, Directors and Managers of Marketing, Advertising & Communications
Social Media Managers
Directors and Managers of Product Development
Chief Marketing Officers
Digital Strategists
Chief Brand Officers
Directors of Digital Media
Brand and Product Managers
Directors and Managers of Business Development
VPs, Directors and Managers of Account Services
VPs, Directors and Managers of Media Buying & Planning
Consumer Insight & Research Managers
Agency New Media Specialists
SEM Managers
Interactive Marketing Directors & Managers
Public Relations Professionals

Why You Should Attend:

Hear the latest intelligence on trends in the market and how to get the best return for your marketing dollar
Undercover data-driven insights that will help you better understand and design superior digital customer experiences
Understand how deep generational forces are reshaping media, pop culture and technology
Learn which strategies have proven effective in increasing reach & generating sales
Discover which generational characteristics you should cater to

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