Consumer 20

Meeting the Demands of the Connected Consumer

February 21 & 22, 2007

The era of mass media is giving way to one of personal and participatory media. In this new media culture, people no longer passively "consume" media but actively participate in them, which usually means creating content, in whatever form and on whatever scale. To remain relevant, advertisers and the media need to tap into this energy for innovation and communication by integrating the social media with their marketing mix. At this conference, industry executives will share how media, telecom, advertisers and retailers are successfully shifting their relationship with consumers from push to pull, from advertising to collaboration, and from top-down to bottom-up.

Presenting Companies:

Campfire Media – Delta Hotels – ThinData – Vision Critical – Mindblossom Inc. – henderson bas – CUNDARI – The Brand Factory – Casale Media Inc. – delvinia interactive inc. – MacLaren McCann Direct & Interactive – Scotiabank – Social Media Group – NightAgency – Splashworks.com – Agito Internet Marketing Inc. – BrandIntel – MyThum Interactive Inc. – CHUM Television – Bubbleshare