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Cross Channel Marketing
Cross-Channel Marketing Capturing a Moving Target with One Consistent MessageOct 14 & 15, 2009 in Toronto, ONCross-channel communications have become increasingly important in today's challenging economy where marketers are facing shrinking budgets and experiencing a greater need to justify a return on their marketing investment. It's a new age in marketing. "Push" is out; "engage" is in. New Internet-driven channels have exploded customer reach as well as shifted power to the consumer.
Today, customers can move across channels several times in the course of making a single buying decision. To keep up, marketers must adjust their communications strategies to maintain customers, profits, and market share. Attend this conference and find out how you can reach the right person with the right offer through the right channel at the right time – reducing your costs and improving the effectiveness of your marketing efforts.
Presenting Companies:JFM Concepts – comScore, Inc. – SIGMA Marketing Group – Unica Corporation – The Content Wrangler – Microsoft Corporation – Epsilon – Impact Mobile Inc. – ADCENTRICITY – Capital C – iCongo – White Horse - The Rockley Group – Unilytics Corporation – Sears Canada – Quizative Inc. - ThinData
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